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Home > Out of the Cage! > Summer 2007 > The Alliance in the Media: Animals, Vans, Broadway Stars & More! The Alliance in the Media: Animals, Vans, Broadway Stars & More!
The Mayor's Alliance and its participating organizations are gaining important media coverage this summer — from animals in search of homes to the Alliance Transport Van Program to the legendary Broadway Barks! One New York Daily News story about the large numbers of animals arriving at NYC's Animal Care & Control (AC&C) shelters sparked related media stories and, better yet, prompted adopters to show up and adopt Little New Yorkers from the shelters. Your love can save her life: City's shelters desperate amid flood of pets by Lisa Colangelo, New York Daily News Wednesday, July 11, 2007 by Jane Warshaw, New York Press Wednesday, July 11, 2007 NYC Animal Shelters Need Your Help! by CityRag Thursday, July 12, 2007 Animal Care And Control Overwhelmed With Unwanted Cats, Dogs by NY1 News Thursday, July 12, 2007 by Jen Chung, Gothamist Thursday, July 12, 2007
Then Broadway Barks 9! grabbed the media's attention as stars Bernadette Peters and Mary Tyler Moore welcomed dogs and cats from a range of shelters and rescue groups — many of them members of the Mayor's Alliance — to join a host of Broadway stars for the legendary annual adoption event in Manhattan's Shubert Alley.
Peters, Moore, Dozens of Stars Set for Broadway Barks 9 by BroadwayWorld.com Wednesday, June 20, 2007 Broadway Barks 9 Pet Benefit Coming 7/14 in Shubert Alley by Broadway.com Wednesday, June 20, 2007 Dogs, cats and a pack of stars take Broadway bow by Amy Sacks, New York Daily News Saturday, July 14, 2007 Broadway Barks for a Good Cause July 14; Peters and Moore Co-Host by Andrew Gans, Playbill Saturday, July 14, 2007 Broadway Stars Help Needy Animals Find Homes by NY1 News Sunday, July 15, 2007 by Greg Kalafatas, Playbill Monday, July 16, 2007 Click here for more coverage of Broadway Barks 9!
The Mayor's Alliance transport van program received important coverage in June by NY1 and other media when Lucky Lady, a seven-month-old lamb found loose in the Bronx and brought to Animal Care & Control, got a life-saving lift north, to Farm Sanctuary, in the Alliance transport van.
Lucky Lamb That Escaped Slaughter Headed For Greener Pastures by NY1 News Friday, June 15, 2007 by Sewell Chan, New York Times City Room Blog Friday, June 15, 2007 by New York Magazine: Daily Intelligencer Friday, June 15, 2007 A 'Lucky Lady' sez baaah-bye to city by Mike Jacarrino and Rich Schapiro, New York Daily News Saturday, June 16, 2007 by Dave Hogarty, Gothamist Saturday, July 7, 2007 Lucky Lady's story was also covered by WABC Channel 7 and WCBS Channel 2.
When NY1 named its "NYer of the Week" Dr. Dan Lauridia of Murray Hill Pet Hospital, a Mayor's Alliance veterinary partner that treats many of the Picasso Veterinary Fund animals, the Mayor's Alliance and NYC's shelter animals gained broad exposure and recognition among New Yorkers. The story recognizing Dr. Dan's work on behalf of shelter animals ran over 12 times during the week following July 4th. NYer Of The Week: Veterinarian Cares For The City's Neediest Animals by Rita Nissan, NY1 News Friday, July 6, 2007 Click here to read more about this summer's Mayor's Alliance media coverage. A special thank you to Gothamist… The good folks at Gothamist, the most popular local blog in NYC, have begun running free ads on their blog to help promote the Mayor's Alliance's work. The ad is on rotation and will be running for an undetermined amount of time, as a public service announcement. The copy reads: "The Mayor's Alliance for NYC's Animals looks forward to the day where no NYC dog or cat of reasonable health and temperament is killed merely because he or she does not have a home. Visit www.AnimalAllianceNYC.org to learn about adoption, volunteering, donation, and more." To view the ad, visit www.gothamist.com.
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